![]() ![]() As Warren Buffet said, it takes years to build and a few seconds to demolish. In other words, ethos is your reputation and your character, which gives credibility to your point. No matter how good your point is, it will not stand on its feet unless you have the values and the character and demonstrate them with your actions. ![]() Leadership Blueprint: 3 Pillars To Master The Fine Art Of Persuasion EthosĮthos is the collection of your values and character, which must stand behind the argument you are making. What do you want the audience to do? What action or behavioral change do you want them to take? This article discusses each ingredient and offers practical steps to help you strengthen your persuasion skills. What is the point you are trying to make, and why is it important? Next, you can use all three pillars to support the big idea, and finally, you close with a call to action. ![]() The BootCamp is based on none other than Aristotles' teachings in his work Rhetoric about ethos, logos, and pathos.Ī basic storyline structure for a TED talk or, in your case, your argument, is to clearly articulate the big idea. The BootCamp teaches speakers how to present their idea in a TED talk format and persuade others to embrace them. As a TEDx organizer, I have built a speaker BootCamp that has trained 48 TEDx speakers to date. The emotional connection with the audience is key to persuading them to join you on a journey as you present your argument. Her research showed that pathos, or the emotional connection, comprised 65% of the TED talk, 25% focused on logos, and 10% centered on ethos. In her Harvard Business Review article, Carmine Gallo analyzed 500 of the most popular TED talks. TED talks are great examples of short persuasive talks. Your point will not stand if any of the three elements are missing, and as a result, you will likely not be able to persuade your audience. He provides three quintessential elements for persuading: ethos, logos, and pathos to convince others. Aristotle was an influential philosopher and polymath who lived in ancient Greece over 2,500 years ago and served as Alexander the Great's teacher and mentor. As a leader, you must learn the fine art of persuasion. A basic leadership blueprint skill is learning to persuade people: your management, your peers, your direct reports, your customers, your stakeholders, your shareholders, everyone. ![]()
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